London’s Air Ambulance charity have announced the appointment of Louise Robertshaw as the organisation’s new Director of Marketing and Communications.
Louise joins London’s Air Ambulance from Guide Dogs, where she spent nine years as Head of Communications and Campaigns, developing the marcomms function and leading its brand strategy, as well as instigating a charity wide digital first strategy.
London’s Air Ambulance have revamped their marketing and communications functions, bringing the two teams together under one directorate for the first time. The Director of Marketing and Communications is a brand new role designed to focus on strategy and take the charity forward on its ambitious aims over the next three years.
Louise Robertshaw said;
“I am really excited to be joining such an inspiring and truly life-saving cause at a key time in the charity’s development. We have ambitious plans to double income over the next five years and brand growth is a vital part of the overall strategy to drive donations.”
Chief Executive Officer of London’s Air Ambulance Jonathan Jenkins said;
“The charity is incredibly excited to welcome Louise to its team. She has a track record of delivering organisation wide strategic leadership and in her last role helped substantially increase fundraising income using her marketing and communications expertise. We are looking forward to working with Louise and supporting her in achieving similar at London’s Air Ambulance.
“We are currently planning for the future, notably with a major goal of doubling income, to ensure that we can achieve our mission of providing our patients with the world’s most innovative and effective pre-hospital care. The revamped Marcomms team, and Louise’s appointment, will help us achieve this goal.”
London’s Air Ambulance is the charity that delivers a 24/7 advanced trauma team to London’s most critically injured. It treats on average five people in London each day, performing medical interventions at the roadside which are normally only found in a hospital emergency department. The service costs £10million per year, the majority of which has to be found through fundraising.