Charity video shows what donations can buy & asks people to ‘help its message take off’
This National Air Ambulance Week, the London’s Air Ambulance charity has released a new video revealing a breakdown of costs associated with delivering its vital service. The video shows supporters some of the critical equipment their donations can help buy.
The charity needs to raise nearly £8 million each year to deliver its 24/7 advanced trauma team to around 2,000 critically injured patients within the M25. The video, created by producers Snappin’ Turtle, explores the cost of different components, from surgical scissors to a helicopter engine, in a bid to raise awareness that all air ambulances in the UK are charities.
London’s Air Ambulance CEO Jonathan Jenkins said;
“We want more people to know that London’s Air Ambulance is a charity, and relies on donations to deliver its life-saving work. By showing the cost of individual aspects of the service, we are hoping that more people will understand how much money is needed to keep the service running 24 hours a day, 365 days a year.
“In the charity’s 28 years it has been blessed with incredible support from individuals, small businesses and large corporations. This support has got us to where we are today and we want to thank everyone who has backed us in the past, or who continues to do so today.
“Our hope is that in this National Air Ambulance Week people will share the video to help us raise awareness of the fact that all air ambulances in the UK are charities.”
London’s Air Ambulance treats on average five critically injured people in London each day, performing medical interventions at the roadside that are normally only found in a hospital emergency department. Barts Health NHS Trust provides the doctors and some financial support and the London Ambulance Service provides the paramedics and the emergency infrastructure to dispatch the service. The charity relies heavily on voluntary donations and has a world-class reputation for delivering clinical innovation and excellence at the roadside. Since its inception 28 years ago, London’s Air Ambulance has treated over 36,500 patients.
National Air Ambulance Week runs from 11 – 18 September and is an initiative created by the Association of Air Ambulances (AAA). It celebrates the work of local air ambulance charities, giving them a national voice and an opportunity to promote the work they do at a local level. Together, the UK’s air ambulance charities raise £120 million a year, operate 37 helicopters, and have a volunteer network of over 2,500 people.
Supporting National Air Ambulance Week, Mayor of London Sadiq Khan said;
“London’s Air Ambulance delivers a vital service for those who have been critically injured in the capital, but it relies on donations to provide its life-saving assistance. From helicopters to medical equipment, the public’s generosity means this charity has been able to give emergency care to Londoners for 28 years. I urge Londoners to get involved in National Air Ambulance Week and support the crews and staff who do such fantastic work.”
During National Air Ambulance Week London’s Air Ambulance will be taking part in fundraising events to raise money and awareness of the charity, including station collections across London’s tube and rail network.